The Importance of Google PageRank
Dedicated webmasters place Google PageRank at a higher value than money itself. In order for a website to appear at the top of the SERPs (Search Engine Results Pages), their page must be considered to be the most relevant for that specific set of keywords.
PageRank is just one variable — among hundreds — that Google considers when forming the top results for a given search query. So then why is PageRank put on the pedestal? The fact that Google makes it’s PageRank information publicly available is one reason. But more importantly than that, it has become abundantly clear that pages with a higher PageRank get more traffic, and this has been shown time and time again.
According to Google:
PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.
Every page on the Internet has it’s own unique PageRank value, which is a number between zero and ten. Many pages are labeled with PR (PageRank) N/A, which means that Google has not placed the page at a high enough value to reward it with a rank. The structure is logarithmic, meaning that the amount of PR needed to increase from PR3 to PR4 is much less than that of making the jump from PR4 to PR5.
Ultimately, PageRank is a measure of how popular Google believes a page to be. Higher PageRank will result in more traffic through Google.
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