Joe Majewski

How to Increase Your Google PageRank (Part Two)

[ Part One ] [ Part Two ]

Now that we have a general understanding of Google PageRank, we can step it up a notch and begin getting into some of it’s more complex and important aspects. So how exactly does Google determine the PageRank value of a given page? The answer isn’t simple.

About the Google PageRank Algorithm
The exact algorithm that Google uses to calculate PR is constantly being enhanced, and it will more than likely forever remain a mystery. To put it simply, Google is playing their safe card; they don’t want people abusing their search engine to gain top results for irrelevant keywords. Do you remember the famous “French Military Victories” bomb, where Google’s engine would respond with “Did you mean French Military Defeats“? Many people believed that it was Google themselves that had created the prank, but that’s not the case at all.

Searching for this term now produces results regarding this historic prank.

In fact, Google is always updating their search algorithm with the attempt to create a more perfect, fool-proof system. Their technologies can detect these bombings, placing such websites into a virtual sandbox, removing their PageRank value entirely. Interestingly enough, Google has refused to manually alter these malicious results in order to honor their search engine, which gives every website an equal opportunity.

The Algorithm Defined
Every page on the Internet that is known to Google begins with just a single PageRank point. Upon achieving a certain number of these points, the PageRank of that given page will escalate to the next level. The scaling is logarithmic, meaning that the number of points needed to rise from PR1 to PR2 is much less than the amount needed to get from PR2 to PR3. With that said, please keep in mind that the Internet is always growing, meaning that the number of points needed is always on the rise.

While it may appear that I am stating the obvious, please consider this statement: The cumulative amount of points that span the entire Internet is equal to the number of pages on the Internet. Thus, PageRank is essentially constant, only increasing with the addition of new pages to Google’s index.

So how does a page gain more of these points? [ Part three is coming soon. ]

[ Part One ] [ Part Two ]

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